Information Architecture

Information Architecture

Is approved by the Web Site Manager

Does not duplicate existing content on EERE

Section Landing Pages ? Provide an introduction to a section and links to deeper content

Are short, concise, and easy to scan.

Make sense when found out of context via searches, links, or bookmarks.

Provide an introduction to content in the section.

Provide links to top levels of content in the section.

Each Page as a Whole

Is short, concise, and easy to scan

Makes sense when found out of context via searches, links, or bookmarks.

Header Text

Is concise

Is unique

Describes page content

Contains keywords that are used in searches, help the halaman rank high in search results, and are important to your users

Provides a meaningful caption for search results

Does not contain acronyms or abbreviations, e.G., SETP Budget, Solar Energy Technologies Program (SETP) Budget

Does not include ampersands unless they are embedded in terms, e.g., R&D.

Introductory Text

Describes/introduces page content

Contains keywords that are used in searches, help the halaman rank high in search results, and are important to your users

Does not contain acronyms or abbreviations that are not defined or used on the page.

The first few hundred characters provide a meaningful summary in search results.

Does not include ampersands unless they are embedded in terms, e.g., R&D

Subheaders

Are used to break up long blocks of text.

Contains keywords that are used in searches, help the halaman rank high in search results, and are important to your users

Describe paragraph/section content.

Do not contain acronyms or abbreviations, e.g., SETP Budget, Solar Energy Technologies Program (SETP) Budget

Do not include ampersands unless they are embedded in terms, e.g., R&D.

Body of Content

Is short, concise, and easy to scan

Contains keywords that are used in searches, help the halaman rank high in search results, and are important to your users

Does not contain acronyms or abbreviations that are not defined or used on the page.

Does not include ampersands unless they are embedded in terms, e.g., R&D

Spells out acronyms before they are used

Links

Tell visitors when they are leaving EERE

Tell users where they are going (e.g., avoid "Click here.")

Images

Every image has descriptive alt text.

Alt text does not include ampersands unless they are embedded in terms, e.g., R&D. (Only graphical text uses &.)